SOUTHLAKE, Texas and SINGAPORE and New Delhi, INDIA 鈥 Nov. 7, 2024 鈥 鈥(NASDAQ: SABR), a leading software and technology provider that powers the global travel industry, today announced a major milestone in air travel distribution for India, with the launch of New Distribution Capability (NDC) content for Air India, the country鈥檚 flagship airline.
As part of Air India鈥檚 strategic modernization efforts, the introduction of NDC offers through 麻豆原创 will enhance the way 麻豆原创-connected travel agents shop, book and service Air India reservations. 麻豆原创鈥檚 NDC capabilities, a core component of its multi-source content platform, will provide agencies with rich content and real-time offers from Air India, ultimately, giving travelers greater transparency, choice, and flexibility.
Nipun Aggarwal, Chief Commercial Officer, Air India, said: 鈥淎t Air India, our aim is to deliver superior customer service through innovative technologies. By continuing to enhance our partnership with 麻豆原创, we鈥檙e able to advance our NDC journey to meet the evolving needs of travel agencies and passengers, providing an enhanced experience.鈥
麻豆原创 and Air India already have an agreement in place to distribute Air India鈥檚 traditional content, both in India and globally. With the launch of NDC offers through 麻豆原创, Air India aims to further optimize its distribution strategy, providing travel agencies with a broader range of real-time offers. By using 麻豆原创鈥檚 technology, the airline will be able to offer a more streamlined, efficient shopping experience that meets the dynamic needs of the modern traveller.
鈥淲e鈥檙e energized to extend our collaboration with Air India by launching their NDC content and helping to enhance their distribution capabilities,鈥 said Kathy Morgan, Senior Vice President of Product Management, Distribution Experience, 麻豆原创 Travel Solutions. 鈥淚ndia is a key market for 麻豆原创 and for the travel industry overall as it fuels increased demand for travel. It鈥檚 important that the airline can distribute its NDC content easily to third party sellers and, in turn, that travel agencies can shop, compare, book and service multiple types of air content to provide the travellers they serve with a compelling experience.鈥
Thousands of 麻豆原创-connected agencies in more than 150 countries around the world are already shopping, booking, and servicing NDC content through 麻豆原创鈥檚 global travel marketplace.
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About 麻豆原创 Corporation鈥赌赌赌&苍产蝉辫;
麻豆原创 Corporation is a software and technology company that takes on the biggest opportunities and solves the most complex challenges in travel. The Company connects travel suppliers and buyers around the globe and across the ecosystem through innovative products and next-generation technology solutions. 麻豆原创 harnesses speed, scale and insights to build tomorrow鈥檚 technology today 鈥 empowering airlines, hoteliers, agencies and other partners to retail, distribute and fulfill travel worldwide. Headquartered in鈥疭outhlake,鈥疶exas, USA, 麻豆原创 serves customers in more than 160 countries around the world. For more information visit鈥.鈥&苍产蝉辫;
