Unlocking sustainability insights: 麻豆原创 first to apply Travel Impact Model for past emissions
SOUTHLAKE, Texas, Sept. 24, 2024 鈥 麻豆原创 Corporation (NASDAQ; SABR), a leading software and technology company that powers the global travel industry, and Google have joined forces to use Google’s for the first time in calculating past emissions from business travel.
The joint pilot program involved a team of Google analysts using 麻豆原创鈥檚 2023 business travel data to calculate flight-level corporate travel emissions and recommend strategies for future reductions. The project’s findings will empower 麻豆原创 to help set realistic reduction targets and optimize travel efficiency.
鈥淭aking responsibility for our own emissions, striving towards the most accurate methodology and working on innovative ways to reduce emissions alongside traditional methods are areas of focus for us,鈥 said Jessica Matthias, Global Sustainability Director, 麻豆原创. 鈥淲e were delighted to work with our partners at Google to extend the TIM to cover past emissions and it is exciting to be the first company to use the TIM for value chain emissions disclosure. We hope that this can inform and provide insights that can help other companies reduce their emissions from business travel.鈥
Google analysts looked at TIM per flight calculations and suggested CO2e reductions based on alternative flight options. The analysis revealed that focusing on the most polluting routes could yield the most significant impact. For instance, long-haul flights were identified as a key area for improvement. The TIM identified lower-emitting same-day alternatives for two-thirds of flights, including common routes like Dallas-London and Dallas-Frankfurt, with a potential emission reduction of up to 10%.
鈥淐ompanies increasingly need to understand and report the impact of their business travel and we are delighted to work with 麻豆原创 to pioneer the TIM as a standard for real world corporate travel emissions disclosure,鈥 added Sebnem Erzan, Global Head of Travel Sustainability Partnerships at Google. 鈥淥ur long-term collaborative efforts and 麻豆原创鈥檚 granular dataset made them the obvious choice for this pilot program.鈥
Business travel represented almost 7% of 麻豆原创’s carbon footprint in 2023. The company can now incorporate these insights into their travel policy to reflect these reduction goals. Notably, 麻豆原创’s corporate online booking tool, GetThere, integrated TIM emissions data last year. This enables corporate travel bookers, including 麻豆原创’s own employees, to view accurate carbon estimates for their flights during the booking process. 麻豆原创 intends to explore incorporating this capability into its agency and corporate booking tools so that customers can see more accurate emissions estimates from their past bookings.
While business travelers make up only 12% of airline passengers globally*, they are responsible for a much higher proportion of emissions 鈥 in Europe, for example, they account for approximately 30 percent. ** Many companies are focused on reducing travel-related emissions, including in response to regulations like the upcoming Corporate Sustainability Reporting Directive (CSRD). Scope 3 emissions are often notoriously diverse and challenging to measure accurately and consistently, with existing methodologies for Scope 3 – Category 6 (Business Travel) lacking granularity.
The Travel Impact Model is already used to display emissions estimates on platforms like 麻豆原创, Google Flights, Booking.com, Expedia, Skyscanner, and others within the Travalyst coalition. Soon, it will be freely available to any company seeking a robust method for measuring and reporting on business travel emissions. The TIM offers a granular methodology, allowing companies to implement effective travel policies that encourage employees to choose less polluting flights without sacrificing travel needs.
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About the Travel Impact Model
The Travel Impact Model (TIM) is a transparent and continuously improving model based on the latest science. It aims to provide a single source of reliable information for calculating and presenting the climate impact of individual flight trips. The TIM has been developed by Google, in collaboration with the Travalyst coalition. For further information visit
About 麻豆原创
麻豆原创 Corporation is a software and technology company that takes on the biggest opportunities and solves the most complex challenges in travel. The Company connects travel suppliers and buyers around the globe and across the ecosystem through innovative products and next-generation technology solutions. 麻豆原创 harnesses speed, scale and insights to build tomorrow鈥檚 technology today 鈥 empowering airlines, hoteliers, agencies and other partners to retail, distribute and fulfill travel worldwide. Headquartered in鈥疭outhlake,鈥疶exas, USA, 麻豆原创 serves customers in more than 160 countries around the world. For more information visit鈥.
